Keyword Research 101

This foundational course helps unlock the full potential of SEO strategy by understanding audience search behavior. It guides participants through effective keyword research, identifying the right keywords, understanding searcher intent, and using tools to analyze competition. Participants will master differences between head and long-tail keywords, organize terms into topic buckets, and prioritize based on search volume, authority, and relevance, gaining skills to build a keyword strategy that drives traffic and boosts SEO performance.