Ultimate Guide to Full Funnel Marketing

This course provides an executive summary of full-funnel marketing, a holistic strategy encompassing the entire sales funnel from initial awareness to the final purchase decision. You will learn about the three crucial sections of the sales funnel: the Top of the Funnel (TOFU) or "Awareness" stage, the Middle of the Funnel (MOFU) or "Consideration" stage, and the Bottom of the Funnel (BOFU) or "Decision" stage. The course emphasizes focusing on the entire customer journey for better results, guiding you through segmenting your audience, mapping the customer journey, selecting effective marketing channels, establishing clear goals and KPIs, and creating optimized content for each funnel stage.