SEO 101 - How To Get Search Traffic

This foundational course introduces learners to the core principles of Search Engine Optimization (SEO), empowering them to make their websites more visible, valuable, and aligned with what users—and search engines—are really seeking. Whether you're a beginner just stepping into the world of SEO or looking to solidify your understanding, this training starts with the essentials: what SEO is, how it functions, and why it matters. Through practical examples and relatable scenarios, you'll explore key topics like search intent, site relevance, and Google's mission to match users with high-quality, purpose-driven content.

As the course progresses, learners will dive deeper into the mechanics of SEO through the lens of Google's ranking factors—exploring everything from keyword strategy and backlink profiles to site speed and mobile friendliness. You'll learn how to tailor content for both user experience and algorithmic preferences, gaining actionable insights to optimize your site for visibility and engagement. By the end of the course, you'll have a strong grasp of how SEO works and how to leverage it to attract, convert, and serve your audience more effectively.